Holtzman emphasizes the importance of two-way conversation and the necessity for the US to seek to better understand the peoples of the world, their fears and aspirations. This goes well with what we covered in class about soft power. For Nye, public diplomacy is the policy outcome of soft power. In order to make our values and culture attractive, what better carriers of the message do we have than ordinary people? In order to win hearts and minds, we need to make the message heartfelt which is by humanizing the message. A message carried by the government may be received with suspicion but the same message carried by everyday people may strike a chord as genuine. Instead of spearheading and being at the forefront of public diplomacy efforts, the government can instead empower and provide resources to ordinary people to be the face of the message. This way, we are not trying to push a message down people's throats but make it such that it is received willfully.
Korean Studies VOD Lectures
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