The Blog for the "Global Perspectives on Public Diplomacy" course at the School of International Service, American University.
Wednesday, January 28, 2009
Obama passes up the troubled Al-Hurra
Al-Hurra, the U.S. news channel designed to compete with Al-Jazeera and Al-Arabiya, has met with considerable criticism over the past year. A report commissioned by the BBG, the govenrment entity responsible for international broadcasting, was leaked to the ProPublica independent journalism outlet, revealing internal organizational problems and minimal impact abroad.
As we discussed last night, a tension in international broadcasting is the divide between providing credible journalism and a "voice" for the sponsoring country's perspective. Most IB professionals would indicate that journalism is the primary motivation, which probably explains why IB often gets attacked by legislators for not being "persuasive" enough, or more clearly articulating the U.S. case. (Why pay tax dollars for news that includes the "bad guy's" perspectives, as some might say). Nevertheless - Al-Hurra tried to have it both ways, and it didn't work out so well.