- Green Diplomacy;
- A Brussels "media hub";
- Enhanced embassy websites; and
- Facebook pages for embassies.
In this light, a key role for public diplomacy in the context of the overall institution of U.S. foreign policy can be establishing a "constituency" for the State Department. A common thread through many conversations regarding the disadvantage of the State Department in comparison to other agencies and departments, e.g. the Department of Defense (DoD), is the lack of a domestic constituency, that is, a dedicated set of Americans that are directly reliant on the actions of the Department. For instance, DoD has everything from major commercial interests to large military populations inside and outside of the U.S. that are directly reliant on the "business" of the DoD. While it is not realistic to expect the State Department to develop a similar constituency, in size or type, it could be useful to consider the role of public diplomacy in informing the U.S. population and engaging it more fully in the "business" of foreign policy. In other words, the new U.S. administration's notion of a dialogue and teamwork must aim inward as much as it does outward in restoring, but also transforming, America's image. So much of the talk surrounding public diplomacy as a key part of U.S. foreign policy is limited to "winning hearts and minds" of "them." As with most things, there must be a compromise between "us" and "them" in order to establish a lasting way forward for both camps.
That said, public diplomacy has a long way to go and many obstacles to overcome in finding something closer to a true or right role in the U.S. foreign policy structure.