Sunday, May 3, 2009

Web 2.0 and the White House

The Washington Post reported on the Obama Administration's new outreach approach using new Internet tools - http://www.washingtonpost.com/wp-dyn/content/article/2009/05/01/AR2009050102826.html. It reports, "Establishing direct strategic presidential communication with the populations of other countries -- especially other countries ruled by hostile governments -- is a top foreign policy priority for the new administration." Macon Phillips works with Obama's National Security Council staff to turn new communications channels into important tools for winning friends and understanding abroad. He states, "We try to find the audiences where they are, and deliver the president's message to them at the best delivery point."

The objective of the administration is to reach out to global audiences through "unfiltered" communication. Obama's March 20 Navroz message directed to the Iranian people is a case in point. It has drawn over 500,000 viewers and Iranian viewers have downloaded the video, remixed it with their own comments and put it back on the Web, a sign of "engaging with the message." For someone like Obama who successfully employed the innovative use of Facebook and other online social networks, YouTube videos, and fundraising on the Internet in the 2008 presidential campaign, Web 2.0 should be a confident next step.

33 comments:

  1. 你可以從外表的美來評論一朵花或一隻蝴蝶,但你不能這樣來評論一個人........................................

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  2. 向著星球長驅直進的人,反比踟躕在峽路上的人,更容易達到目的。..................................................

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  3. 你不能決定生命的長度,但你可以控制它的寬度..................................................

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  4. 良言一句三冬暖,惡語傷人六月寒。.................................................................                           

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  5. 一個人的際遇在第一次總是最深刻的,有時候甚至會讓人的心變成永遠的絕緣。............................................................

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  7. 在莫非定律中有項笨蛋定律:「一個組織中的笨蛋,恆大於等於三分之二。」. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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  8. 生存乃是不斷地在內心與靈魂交戰;寫作是坐著審判自己。. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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  9. 河水永遠是相同的,可是每一剎那又都是新的。. . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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